In Your Face
It’s embarrassing to be caught in a mistake. It’s even more embarrassing when that mistake is in the first place you count on potential customers looking. Despite the occasional-comic strip joke about...
View ArticleOn Not Stepping on People’s Toes
Think no one cares anymore if you get grammar and punctuation right? Plenty of people still “hate,” “absolutely cringe” at, and find “infuriating” any number of common mistakes. See this post from...
View ArticleThe World of Dangling Modifiers
If you want a quick and easy way to make people snicker at your publications, the dangling modifier is a proven and easy-to-use tool. For those of you who failed to save your Grammar 101 quizzes, a...
View ArticleHow to Use “Use”
What’s the difference (besides the letter d) between “get use” and “get used”? None that a certain T-shirt printer could see, reported NewsOK last June. Several track meet competitors showed up wearing...
View ArticleJudging a Book By Its Cover
Do you judge a book by its cover? How about a business by its knowledge of grammar? Do you believe that “anything you hold out to the public in writing should be proofread…. Or else the reader won’t...
View ArticleConfused and Misused
Says content writer Laura Hancock, “When it comes to blogging for business, few things are more important than nailing the voice of your brand and bringing it to your ideal client. Few things other...
View ArticleCaring Content, 8/23/16
You can’t be truly caring in your content if you’re preoccupied with self-doubt. Here’s a tip for nurturing healthy self-confidence. Your mind follows your body to a large extent. If you act confident,...
View ArticleCaring Content, 8/30/16
You can’t be truly caring in your content if you’re preoccupied with self-doubt. Here’s a tip for nurturing healthy self-confidence. Last week, I talked about practicing confidence in your demeanor....
View ArticleCaring Content, 9/6/16
In addition to projecting empathy yourself, appeal to your reader’s empathy. The best way to encourage donations to a worthy cause (or purchases where a share of the proceeds will be donated) is to...
View ArticleCaring Content, 9/13/16
Testimonials from satisfied customers are an excellent selling aid; and the clearer the testifier’s human experience comes through, the better. However, there’s such a thing as overkill. One...
View ArticleCaring Content, 9/20/16
When collecting testimonials, never phrase your request anything like “We want to increase our credibility in the market, so could you send about 500 words on your experience with us.” That invites the...
View ArticleCaring Content, 9/27/16
Five phrases best left out of content: “I’m going to prove to you” reeks of condescension. “Are you still using X company?” demeans the intelligence of anyone who is. “We don’t do rust...
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