Five phrases best left out of content:
- “I’m going to prove to you” reeks of condescension.
- “Are you still using X company?” demeans the intelligence of anyone who is.
- “We don’t do rust removal/dessert/windows” encourages prospects to focus on your shortcomings.
- “We want” or “we’ve achieved” implies you are interested only in yourself.
- “We will answer your call personally at any hour,” or any other extravagant promise, is dangerous unless you’re positive you can deliver.
NOTE: Due to a lack of sufficient public interest, Caring Content will be going on indefinite hiatus after this post to make more time for other projects. Please feel free to send related comments or suggestions, including what most influences you to comment on or share a post, to ks@houstonfreelancewriter.com.