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Caring Content, 8/23/16

You can’t be truly caring in your content if you’re preoccupied with self-doubt. Here’s a tip for nurturing healthy self-confidence. Your mind follows your body to a large extent. If you act confident,...

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Caring Content, 8/30/16

You can’t be truly caring in your content if you’re preoccupied with self-doubt. Here’s a tip for nurturing healthy self-confidence. Last week, I talked about practicing confidence in your demeanor....

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Caring Content, 9/6/16

In addition to projecting empathy yourself, appeal to your reader’s empathy. The best way to encourage donations to a worthy cause (or purchases where a share of the proceeds will be donated) is to...

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Caring Content, 9/13/16

Testimonials from satisfied customers are an excellent selling aid; and the clearer the testifier’s human experience comes through, the better. However, there’s such a thing as overkill. One...

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Caring Content, 9/20/16

When collecting testimonials, never phrase your request anything like “We want to increase our credibility in the market, so could you send about 500 words on your experience with us.” That invites the...

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Caring Content, 9/27/16

Five phrases best left out of content: “I’m going to prove to you” reeks of condescension. “Are you still using X company?” demeans the intelligence of anyone who is. “We don’t do rust...

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